2026-04-11 · Vyds Team
Loom Pricing 2026: What You Actually Pay (And What They Don't Tell You)
Loom pricing broken down tier by tier. Hidden costs, per-seat math for real team sizes, and what cheaper alternatives actually cost in 2026.
TL;DR: Loom pricing in 2026
Loom has four tiers: Starter (free, 25 videos, 5 min), Business ($18/user/month), Business + AI ($24/user/month), and Enterprise (custom pricing). Annual billing saves about 17%.
For a 10-person team on Business, that's $180/month or $2,160/year. On Business + AI, it's $240/month or $2,880/year.
The advertised prices are only part of the story. This post covers the hidden costs (AI add-on upsell, seat charges without warning, cancellation friction, recordings locked on Loom servers) and compares Loom pricing to alternatives that cost 50-70% less.
Contents:
- Loom's 4 pricing tiers explained
- The real cost: Loom pricing by team size
- The hidden costs nobody mentions
- What happens to your videos if you stop paying Loom
- What changed after the Atlassian acquisition
- Loom pricing vs alternatives
- What competitors include at lower prices
- Common pricing objections
- Is Loom worth it for your team size?
- FAQ
Loom's 4 pricing tiers explained
Loom pricing breaks down into four tiers as of April 2026:
| Tier | Monthly price | Annual price | Recording limit | Video limit | Key features |
|---|---|---|---|---|---|
| Starter | $0 | $0 | 5 min/video | 25 total | Screen + cam, Loom branding, no download, no trim |
| Business | $18/user/mo | $15/user/mo ($180/yr) | Unlimited | Unlimited | Everything in Starter + workspace, analytics, custom branding |
| Business + AI | $24/user/mo | $20/user/mo ($240/yr) | Unlimited | Unlimited | Everything in Business + AI transcription, summaries, filler word removal |
| Enterprise | Custom | Custom | Unlimited | Unlimited | SSO/SCIM, SLA, dedicated support, advanced security |
A few things to notice:
Starter is free, but limited. 25 videos total (not per month) and a 5-minute recording limit means you'll exhaust the free tier in your first week of real use. You can't download your own recordings. You can't trim. Every video shows Loom branding to anyone who watches it.
Business is where Loom actually starts. Unlimited recordings, workspace features, custom branding, analytics. This is the tier most teams end up on. At $18/user/month ($216/year per person), it's a meaningful line item.
Business + AI is the upsell. The AI features (auto-transcription, summaries, filler word removal, auto-titles) are bundled into a $24/user tier. These features are increasingly standard at lower price points from competitors. Vyds includes AI features in the $12/seat Pro tier. ScreenPal doesn't offer AI transcription.
The real cost: Loom pricing by team size
The per-seat price only tells half the story. Here's what Loom Business actually costs at real team sizes:
| Team size | Loom Business (monthly) | Loom Business (annual) | Loom Business + AI (monthly) | Loom Business + AI (annual) |
|---|---|---|---|---|
| 1 person | $18/mo ($216/yr) | $15/mo ($180/yr) | $24/mo ($288/yr) | $20/mo ($240/yr) |
| 5 people | $90/mo ($1,080/yr) | $75/mo ($900/yr) | $120/mo ($1,440/yr) | $100/mo ($1,200/yr) |
| 10 people | $180/mo ($2,160/yr) | $150/mo ($1,800/yr) | $240/mo ($2,880/yr) | $200/mo ($2,400/yr) |
| 25 people | $450/mo ($5,400/yr) | $375/mo ($4,500/yr) | $600/mo ($7,200/yr) | $500/mo ($6,000/yr) |
| 50 people | $900/mo ($10,800/yr) | $750/mo ($9,000/yr) | $1,200/mo ($14,400/yr) | $1,000/mo ($12,000/yr) |
At 25 seats on Business + AI with annual billing, you're paying $6,000/year for a screen recorder. At 50 seats, $12,000/year. That's a line item that gets CFO attention.
Compare that to Vyds Pro at $12/seat/month ($9/seat annual): a 25-person team pays $2,700/year annually. That's $3,300/year less than Loom Business + AI at the same team size. Or ScreenPal Team at $8/user/month annually: $2,400/year for 25 people.
The hidden costs nobody mentions
Loom pricing looks straightforward on the pricing page. In practice, users report several costs that don't appear on the tier comparison.
1. Seat charges appear without warning
When an admin adds a team member to a Loom workspace, Loom charges for the new seat immediately - sometimes without a clear confirmation dialog. Multiple Trustpilot reviewers describe getting surprise invoices.
"I added two users and NOTHING WAS SAID/WARNED ABOUT ADDITIONAL CHARGES. A few days later, they charged us for the added users! Over $105 EACH." - Online Marketing, Trustpilot, January 2026
This is a common complaint. The per-seat model means every team change affects your bill, and Loom's UI doesn't always make that obvious before charging.
2. Cancellation is harder than sign-up
About 40% of negative Trustpilot reviews for Loom cite billing issues. The pattern: charges continue after cancellation, no renewal reminder emails, and refunds are denied even when requested on the same day.
"They do not send renewal reminder emails. I was charged $96 and contacted support on the very same day. They refused the refund." - Andrea Benacchio, Trustpilot, December 2025
"I cancelled my subscription before the end of the first billing period, yet the company has continued to charge us every single month." - Weddt displays people, Trustpilot, December 2025
3. AI features are a separate upsell tier
Transcription, auto-summaries, and filler word detection are locked behind the $24/user Business + AI tier. That's $6/user/month more than Business. For a 10-person team, the AI add-on costs $720/year extra.
Most competitors include some form of transcription in their base paid plans. Vyds Pro includes AI features at $12/seat. Descript includes AI transcription at $12/month (individual).
4. Your recordings are on Loom's servers
This isn't on the pricing page, but it's a cost that becomes real when you leave. Every recording you make on Loom lives on Loom's cloud. There's no bulk export. No API migration tool. If you cancel, you need to manually download each video one at a time before your access expires.
For a team with 500+ recordings, that's hours of clicking "download" buttons. Most people don't bother, which means leaving Loom means losing your library.
Vyds's free tier saves recordings directly to your Google Drive. Cancel Vyds, and every recording is still sitting in your Drive. This is BYOS (bring your own storage), and it's the opposite of vendor lock-in.
5. Forced upgrades happen
Loom occasionally moves users to higher-priced plans during product restructuring. After the Atlassian acquisition, Creator Lite seats were eliminated, and some users report being upgraded without explicit consent.
"They forcefully upgraded me to a paid tier without my explicit consent." - Joel Hernandez, Trustpilot
What happens to your videos if you stop paying Loom
This is the question nobody on the Loom pricing page answers.
When you stop paying for Loom:
- Free tier users: Your 25 videos remain accessible, but you can't add new ones. Loom branding stays on the viewer page. No download on free.
- Paid users who downgrade to free: You keep access to previously uploaded videos, but the 25-video cap applies to new recordings. Older videos remain viewable but may lose paid features (custom thumbnails, password protection).
- Users who fully cancel: You get a window to download your recordings. After that, access depends on Loom's data retention policy. There's no public documentation on how long they keep your files.
The practical issue: if you have 200 recordings on Loom Business and cancel, downloading them all manually is a multi-hour chore. Most people either stay on the plan (that's the point) or accept the loss.
The alternative: With Vyds, recordings are in your Google Drive from the moment you press stop. Cancel Vyds tomorrow. Your recordings are still in your Drive. You paid for the tool, not for access to your own content. See our full Loom analysis for more on this.
What changed after the Atlassian acquisition
Atlassian acquired Loom in October 2023. Since then, several pricing and product changes have affected users:
Pricing increased. Business tier is now $18/user on monthly billing. The AI tier ($24/user) was added as a separate upsell.
Free tier was cut. The free plan went from ~50 videos to 25 total. The 5-minute recording limit stayed.
Creator Lite seats were eliminated. Users who had cheaper seats were moved to full-price seats.
Login system changed. Loom accounts now use Atlassian login. Several users report losing access to their recordings because their Atlassian accounts were blocked or deactivated from years-old Trello issues.
"Everything was great until Loom switched to Atlassian's login system. I can't log in anymore because Atlassian blocked my account years ago when I used Trello. I've completely lost access to all my existing Loom videos." - Dmitrii, Trustpilot, December 2025
Trustpilot rating declined. Loom's Trustpilot average sits at 1.4 out of 5 stars across 200+ reviews. About 60% of negative reviews cite reliability issues (crashes, lost recordings, stuck processing). The rest cite billing problems.
Not all of this is attributable to the acquisition. But the pattern is clear: prices went up, free tier went down, login broke for some users, and review scores dropped.
For teams considering Loom pricing in 2026, the question isn't just "how much does it cost?" but "is the product as reliable as the price demands?" See our full Loom alternatives comparison for what the options look like.
Loom pricing vs alternatives: side by side
Here's how Loom pricing compares to the main alternatives in 2026:
| Loom Business | Loom Business + AI | Vyds Plus | Vyds Pro | ScreenPal Solo | ScreenPal Team | Tella | |
|---|---|---|---|---|---|---|---|
| Monthly price | $18/user | $24/user | $7/mo | $12/seat | $8/mo | $8/user | $26/mo |
| Annual price | $15/user ($180/yr) | $20/user ($240/yr) | $5/mo | $9/seat | $4/mo | $8/user | $13/mo |
| Free tier | 25 videos, 5 min | 25 videos, 5 min | Unlimited, 5 min | Unlimited, 5 min | Watermarked, 15 min | Watermarked, 15 min | None |
| Free watermark | No (branding) | No (branding) | No | No | Yes | Yes | N/A |
| Free download | No | No | Yes (BYOS) | Yes (BYOS) | No | No | N/A |
| AI transcription | No | Yes | No | Yes | No | No | No |
| Storage | Loom cloud | Loom cloud | Your Drive | Your Drive | ScreenPal cloud | ScreenPal cloud | Tella cloud |
| 10-seat annual cost | $1,800/yr | $2,400/yr | $600/yr* | $1,080/yr | N/A | $960/yr | N/A |
*Vyds Plus is individual only; teams use Pro.
The cost gap is real. A 10-person team on Loom Business + AI pays $2,400/year. The same team on Vyds Pro pays $1,080/year - $1,320 less per year. Even on basic Loom Business ($1,800/year), Vyds Pro saves $720/year.
ScreenPal Team at $960/year is the cheapest paid team option, but the free tier watermarks every recording. Tella is the most expensive individual option at $26/month, but has no team pricing.
For a full comparison beyond pricing, see 7 Best Loom Alternatives.
What Loom's competitors include at lower price points
Part of evaluating Loom pricing is understanding what the $18-24/seat premium actually buys you over cheaper tools. Here's what alternatives include at lower prices that Loom locks behind higher tiers or doesn't offer at all.
Unlimited free recordings (no video cap): Vyds and ScreenPal both offer unlimited recordings on their free plans. Loom caps you at 25 total. For anyone who records more than a few times a week, Loom's free plan runs out in days.
BYOS storage on the free tier: Vyds saves recordings to your Google Drive on the free plan. No other screen recorder does this. Loom stores everything on their servers, which means your recordings depend on your Loom subscription status.
AI features at mid-tier pricing: Loom charges $24/user/month for AI (transcription, summaries, filler word detection). Vyds includes AI features in the $12/seat Pro tier. Descript includes transcription at $12/month for individuals. The AI add-on at $6/user extra is becoming a harder sell as competitors include these features in base paid plans.
Trim editing on the free tier: ScreenPal lets you trim recordings on the free plan. Loom doesn't. Loom charges $18/user before you can trim. For a feature that takes seconds to implement, paywalling trim has become one of the most-cited frustrations in Loom reviews.
No watermark on free: Vyds and Loom both avoid watermarks on free recordings. ScreenPal stamps a watermark on every free recording. But Loom adds persistent branding to the viewing page. If you're sharing recordings with clients, Loom's branding on the free tier makes an impression that reads "this person doesn't pay for their tools."
Honest pricing displays: Loom's pricing page shows monthly prices but defaults to annual billing in the checkout flow. The "SAVE UP TO 17%" badge doesn't specify exact monthly vs annual costs without toggling. Vyds shows both monthly and annual prices on the same page with no toggle - $7/month or $5/month annual. What you see is what you pay.
Data portability: When you leave most screen recorders, you lose access to your library or spend hours manually downloading. With Vyds, your recordings are already in your own Google Drive from the moment you press stop. Canceling Vyds doesn't affect your recordings. This is the single biggest pricing consideration most people miss: the true cost of Loom includes the exit cost.
Common Loom pricing objections (and whether they hold up)
"Loom is the standard." It is the most widely used screen recorder. But being the default doesn't mean it's the best value. Email was the standard before Slack. Taxis were the standard before ride-sharing. Default tools get replaced when the price-to-value ratio stops making sense.
"Our team already uses Loom." Migration cost is real. Switching means re-establishing recording habits, learning a new interface, and potentially losing access to old recordings (unless you download them first). But the math works: a 10-person team switching from Loom Business + AI ($2,400/year) to Vyds Pro ($1,080/year) saves $1,320/year. The migration pain is a one-time cost; the savings are annual.
"We need the Atlassian integration." If your team lives in Confluence and Jira and relies on native Loom embeds in documentation, Loom is genuinely the right choice. No competitor matches the Confluence embed experience. But if you're using Loom and just sharing links via Slack or email, the Atlassian integration is a feature you're paying for but not using.
"Loom AI is worth the premium." AI transcription and auto-summaries are useful features. The question is whether they're worth $6/seat/month more than Loom Business, or whether you can get them elsewhere. Vyds Pro includes AI at $12/seat total - $12 less than Loom Business + AI. Otter.ai offers standalone transcription at $8.33/month. The AI premium is shrinking as every tool adds these features.
"Free tools have too many limits." Some do. OBS is free but has no sharing. ScreenPal's free tier has a watermark. But Vyds's free tier has no watermark, no video cap, and saves to your own Drive. The "free tools are bad" argument doesn't hold when one of them stores recordings in your Google Drive with zero restrictions beyond a 5-minute per-clip limit.
Is Loom worth it for your team size?
The answer depends on your team size, how often you record, and what you need.
Solo users (1 seat): Loom Business at $18/month is expensive for one person. ScreenPal Solo Deluxe at $4/month annual does most of the same things. Vyds Plus at $7/month ($5 annual) adds BYOS storage. Unless you need Loom's Confluence/Jira embeds, a solo user is overpaying on Loom.
Small teams (2-10 seats): This is where Loom pricing hurts most. A 5-person team pays $900-1,200/year on Loom. The same team on Vyds Pro pays $540/year. That's $360-660/year saved. The savings come from a lower per-seat cost and no AI upsell tier.
Medium teams (10-50 seats): At $2,160-10,800/year on Loom Business, the budget impact is real. Teams at this scale should negotiate. Vendr data suggests Loom negotiated discounts average 15-25% off list price for annual commitments. Even with a discount, alternatives are still cheaper.
Enterprise (50+ seats): At enterprise scale, Loom offers custom pricing, SLA guarantees (99.95% uptime), advanced security (SCIM, SSO), and compliance features. If you need those, Loom is one of a few options that offer them at scale. The Loom pricing at this tier is negotiable. Contact sales.
For most teams under 50 people: Loom is not worth it at $18-24/seat when alternatives deliver the same core workflow at 40-70% less. The exception is teams already deep inside Confluence and Jira where Loom's native embeds create real workflow value.
FAQ
How much does Loom cost per user? Loom's Starter tier is free ($0) but limited to 25 videos and 5 minutes each. Paid plans start at $18/user/month for Business and $24/user/month for Business + AI. Annual billing is $180/year per user for Business ($15/user/month) and $240/year per user for Business + AI ($20/user/month).
Is there a free version of Loom? Yes, but it's limited. Loom's free tier gives you 25 videos total (not per month) with a 5-minute recording cap. You can't download your recordings, can't trim, and Loom branding appears on every viewer page. For a more useful free tier, Vyds offers unlimited recordings with no watermark and no video cap, stored on your own Google Drive.
Why did Loom get so expensive? Atlassian acquired Loom in October 2023. Since then, Loom pricing has increased: the free tier was cut from ~50 to 25 videos, Creator Lite seats were eliminated, and the AI features were bundled into a separate $24/user tier. Atlassian's strategy appears to be positioning Loom as a premium product inside their Confluence and Jira stack rather than a standalone affordable tool.
Can I negotiate Loom pricing? For teams of 10+ seats, yes. Vendr data suggests average negotiated discounts of 15-25% off list price for annual commitments. For Enterprise tier, pricing is fully custom. Individual and small team plans are not negotiable.
What is the cheapest Loom alternative? ScreenPal at $4/month (annual billing) is the cheapest paid option, though its free tier adds a watermark. Vyds Plus at $5/month (annual) offers no watermark and BYOS storage. For teams, Vyds Pro at $9/seat/month (annual) and ScreenPal Team at $8/user/month are both cheaper than Loom Business at $18/user/month ($15/user annual). See our full free screen recorder comparison for $0 options.
Does Loom offer a free trial? Loom's free tier functions as the trial. There's no separate trial period for Business or Enterprise. You start on Free, and upgrade when you hit the 25-video or 5-minute limit. Some teams report getting short trial extensions from sales.
What happens to my recordings if I cancel Loom? You get a window to manually download recordings one at a time. There's no bulk export or API migration tool. After your access expires, recordings may be deleted per Loom's data retention policy. With Vyds, recordings save to your Google Drive, so cancellation doesn't affect your files.
Is Loom pricing worth it for one person? For most individual users, no. Loom Business at $18/month ($216/year) for one person is expensive for a screen recorder. Vyds Plus at $7/month gives you unlimited recordings, 1080p, trim editing, and BYOS storage. ScreenPal Solo at $4/month gives you editing tools and 720p recording. Either saves $130-170/year compared to Loom.
How does Loom pricing compare to Vidyard? Vidyard Starter is $59/seat/month billed annually ($89 monthly). Loom Business is $18/user/month ($15/user annual). Vidyard is 3.3x the price of Loom Business because Vidyard targets sales teams with CRM integration, viewer analytics, and email tracking. For non-sales teams, Vidyard is overkill. See our Loom vs Vidyard comparison and Loom alternatives roundup for the full comparison.
Does Loom charge per seat or per user? Loom Business and Business + AI charge per user per month. Starter is the free tier ($0). You pay for every person who needs to record or access the shared workspace. Guest viewers watching via links are free.
Loom pricing keeps going up. Yours doesn't have to. Vyds Pro is $12/seat with AI included, and the free tier saves to your Google Drive. See Vyds pricing
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