2026-04-15 · Vyds Team
Loom vs Vidyard 2026: Pricing, Features & A Better Alternative
Loom vs Vidyard compared on pricing, features, and who actually wins for sales teams in 2026. Plus a third option that costs 50-70% less than both.
TL;DR: Loom vs Vidyard in 2026
Loom is a general async video tool. Vidyard is a sales-focused video platform. They target different buyers and price accordingly.
- Loom Business: $18/user/month ($15/user annual, $180/yr)
- Vidyard Starter: $59/seat/month billed annually ($89 if paying monthly)
- Vidyard Video Agent add-on: $24/seat/month extra (annual)
Vidyard Starter is 3.3x the price of Loom Business. That gap buys you sales-specific features: Salesforce and HubSpot sync, viewer identification, real-time engagement alerts, advanced analytics. For non-sales teams, Vidyard is almost always overkill.
For most teams picking between the two, neither is the right answer. Vyds Pro at $12/seat/month ($9/seat annual) covers the async video workflow at a quarter of Vidyard's price and two-thirds of Loom's, with BYOS storage on Google Drive.
Contents:
- Loom vs Vidyard: the pricing gap
- What Vidyard gives you for the 3x price premium
- What Loom gives you at a third of the price
- Free plans compared
- Recording and capture
- Analytics: the decisive difference
- Team and CRM features
- What about Vyds?
- Who should choose which
- FAQ
Loom vs Vidyard: the pricing gap
Both tools underwent major pricing changes in the last two years. Here's what you actually pay in 2026:
| Plan | Loom | Vidyard |
|---|---|---|
| Free tier | Starter: 25 videos, 5 min each, Loom branding | Free: 15 AI videos, limited features |
| Entry paid (monthly) | Business: $18/user/mo | Starter: $89/seat/mo |
| Entry paid (annual) | Business: $15/user/mo ($180/yr) | Starter: $59/seat/mo ($708/yr) |
| AI tier | Business+AI: $24/user/mo monthly, $20/user/mo annual | Video Agent add-on: $24/seat/mo annual (separate from Starter) |
| Team tier | Same Business or Business+AI per seat | Teams: Custom pricing |
| Enterprise | Custom pricing | Enterprise: Custom pricing |
For a 10-person team on annual billing:
- Loom Business: $1,800/year
- Loom Business + AI: $2,400/year
- Vidyard Starter: $7,080/year
- Vidyard Starter + Video Agent: $9,960/year
Vidyard Starter alone costs 3.9x more than Loom Business for the same team size. Add the Video Agent AI bolt-on and you're paying $5.5x what Loom Business costs and 4.1x what Loom Business+AI costs. That premium has to justify itself for the use case.
What Vidyard gives you for the 3x price premium
Vidyard isn't trying to be a general screen recorder. It's a sales engagement platform. The $59/seat price point makes sense when you compare it to other sales tools (Outreach, Salesloft, Gong), not to general async video tools.
The Starter plan includes:
- Unlimited video recording
- Full video analytics (view duration, drop-off points, engagement heatmaps)
- Team performance analytics
- Branded sharing pages (custom landing pages for each video)
- CTA templates (in-video and post-video calls-to-action)
- Password-protected videos
- Folder management and team libraries
The Video Agent add-on ($24/seat/mo extra) adds:
- Unlimited AI-generated videos (auto-personalized outreach videos at scale)
- 3 custom AI avatars per seat
- Automated video creation and delivery workflows
Where Vidyard shines:
- Sales reps sending personalized prospecting videos to hundreds of contacts
- Tracking which prospects watched, how long, and which parts they replayed
- Salesforce or HubSpot integrations that log video engagement to the contact record
- Real-time alerts when a key account opens your video
If your team doesn't do any of these things, you're paying for features you won't use.
What Loom gives you at a third of the price
Loom is the category-defining async video tool. It's not built for sales prospecting but covers a wider range of use cases.
The Business plan includes:
- Unlimited recording length (Vidyard's Free tier limits you; Loom Business does not)
- Unlimited videos per user
- 4K recording quality
- Screen + camera bubble with system audio capture
- Trim and stitch editing (basic)
- Workspace and team library
- Custom branding (remove Loom branding)
- Viewer insights (views and watch duration)
- Slack, Notion, GitHub, Confluence, Jira integrations
The Business + AI tier ($24/user/mo monthly, $20/user/mo annual) adds:
- Auto-generated video titles and summaries
- Filler word removal
- Silence removal
- Auto-chapters
- Variables for template-based recordings
Where Loom wins vs Vidyard:
- General team communication (engineering, design, product, support teams all using it)
- Native Confluence and Jira embeds for documentation
- Faster recording-to-share workflow (no sales tool complexity)
- Mobile apps (iOS, Android) for recording on the go
Where Loom falls short vs Vidyard:
- No CRM sync (you cannot see video engagement inside Salesforce)
- No real-time viewer alerts
- Viewer identification requires password-protected videos; no automatic matching to contacts
- No in-video CTAs or personalized landing pages
Free plans compared
| Free feature | Loom (Starter) | Vidyard (Free) |
|---|---|---|
| Price | $0 | $0 |
| Recording limit | 5 minutes per video | Limited (per-month video cap) |
| Video cap | 25 videos total | 15 AI videos included |
| Watermark | Loom branding on viewer page | Vidyard branding |
| Download your recordings | No | Limited |
| Editing | No | No |
| Analytics | Basic view count | Limited analytics |
| CRM integration | No | Not on free |
Both free tiers are trial experiences rather than genuinely usable free products. Loom caps you at 25 total videos (not per month, total). Vidyard's Free plan has a monthly video limit and withholds most of what makes the product worth using. For teams evaluating on the free tier, both will push you to paid within a week of real use.
For a genuinely usable free tier, see 5 free screen recorders without watermarks.
Recording and capture
| Capture feature | Loom Business | Vidyard Starter |
|---|---|---|
| Screen recording | Yes (desktop + Chrome) | Yes (Chrome primarily) |
| Webcam recording | Yes | Yes |
| Camera bubble overlay | Yes | Yes |
| Desktop app (macOS/Windows) | Yes | No (Chrome extension focus) |
| Mobile apps (iOS/Android) | Yes | Yes |
| System audio capture | Yes (native on Mac + Windows) | Tab audio in Chrome only |
| 4K recording | Business tier | Starter tier |
| Recording time limit | Unlimited on paid | Unlimited on Starter |
If you need to record outside the browser (presentations, desktop software demos, anything with system audio), Loom has the advantage. Vidyard's Chrome-first approach works well for browser-based demos and sales walkthroughs but falls short when you need to capture desktop apps or multiple monitors.
Loom's mobile apps also cover use cases Vidyard doesn't: recording from a phone while traveling, walking through a mobile app feature, or sending a quick thank-you video from wherever you are.
Analytics: the decisive difference
This is where the $40/seat/month price gap starts to make sense (for the right use case).
| Analytics feature | Loom | Vidyard |
|---|---|---|
| View count | Yes | Yes |
| Watch duration | Yes | Yes |
| Drop-off points | No (Business) / Basic (Business+AI) | Yes (detailed) |
| Engagement heatmaps | No | Yes |
| Viewer identification | Limited (email gates) | Yes (via CRM match) |
| Real-time notifications | No | Yes |
| Per-prospect analytics | No | Yes |
| CRM sync (Salesforce) | No | Yes |
| CRM sync (HubSpot) | No | Yes |
| Export engagement reports | Yes (Business) | Yes |
Vidyard's analytics are built for sales workflows. When a prospect opens your video, Vidyard pings you in real time. When they watch 80% of your pricing walkthrough, you know. When they re-watch the objection-handling section, you know. This data flows into Salesforce or HubSpot automatically, giving reps a timing signal for follow-up.
Loom's analytics are enough for "did people watch the training video" but not for "which prospects are hot right now." If you're running a sales motion with 50+ contacts per rep per week, Vidyard's data changes how the team follows up.
If you're running async team updates, product demos to a known audience, or documentation videos for internal use, Loom's analytics are sufficient. You're not paying for what you don't need.
Team and CRM features
| Team feature | Loom Business | Vidyard Starter + Video Agent |
|---|---|---|
| Shared library | Yes | Yes |
| Centralized billing | Yes | Yes |
| Team folders | Yes | Yes |
| Admin controls | Yes | Yes |
| User roles | Yes | Yes |
| Salesforce integration | No | Yes |
| HubSpot integration | No | Yes |
| Outreach/Salesloft integration | No | Yes |
| Personalized video landing pages | No | Yes |
| In-video CTAs | No | Yes (with CTA templates) |
| AI-generated videos at scale | Via Business+AI | Via Video Agent add-on |
| Transparent pricing | Yes | Starter yes, Teams is custom |
| 10-seat annual cost | $1,800 | $9,960 |
For a 10-seat team evaluating these side by side, Vidyard with Video Agent costs $8,160 more per year than Loom Business. That's a real budget line item. If your team doesn't send personalized outreach videos at scale, doesn't need Salesforce integration, and doesn't track per-prospect engagement, you're lighting $8k on fire.
What about Vyds?
Both Loom and Vidyard are expensive for what they do. Vyds is a third option that most teams picking between them should consider.
Vyds Pro: $12/seat/month ($9/seat annual, $108/yr per seat)
For a 10-person team on annual billing:
- Loom Business: $1,800/year
- Vidyard Starter + Video Agent: $9,960/year
- Vyds Pro: $1,080/year
Vyds Pro is:
- 40% cheaper than Loom Business (saves $720/year per 10 seats)
- 89% cheaper than Vidyard Starter + Video Agent (saves $8,880/year per 10 seats)
What you get at $12/seat:
- Unlimited screen recording (macOS, Windows, Chrome extension)
- 4K recording with system audio, camera bubble, trim + stitch editing
- AI features (transcription, summaries, filler word removal) included in Pro
- BYOS storage: recordings save to your Google Drive, not Vyds servers
- Team workspace with shared libraries
- Viewer identity (see who watched)
What you don't get vs Vidyard:
- No Salesforce or HubSpot sync. Vidyard owns this if CRM analytics matter.
- No real-time viewer alerts. Vidyard wins here too.
- No personalized video landing pages or in-video CTAs. This is Vidyard's moat for sales outreach.
What you don't get vs Loom:
- No native Confluence and Jira embeds (Loom's Atlassian integration is unmatched)
- Smaller library of third-party integrations (Loom has 20+, Vyds is growing)
What you get with Vyds that neither Loom nor Vidyard offers: your recordings live in your Google Drive from the moment you press stop. Cancel Vyds tomorrow and every video is still in your Drive. With Loom and Vidyard, cancellation means scrambling to download each video manually before your access expires.
See our full Loom alternatives roundup for the broader comparison, or is Loom worth it for our detailed Loom analysis.
Who should choose which
Choose Vidyard if:
- Sales is your primary use case and your team does personalized outreach at scale
- Your reps use Salesforce or HubSpot and need video engagement in the CRM record
- Real-time viewer alerts change how your team follows up
- You need in-video CTAs, personalized landing pages, or branded prospect experiences
- Budget for sales engagement tools is separate from general team productivity tools
- You're already spending $59+/seat on similar sales tools (Outreach, Gong, Salesloft)
Choose Loom if:
- Your team is already in Atlassian's stack (Confluence and Jira embeds matter)
- You need mobile apps for recording on the go
- Your main use case is team communication, documentation, or async updates (not sales prospecting)
- You've budgeted $15-24/seat/month and want the most recognizable brand
- You need the largest library of third-party integrations (Slack, Notion, Intercom, Zendesk, etc.)
Choose Vyds if:
- You want the same core workflow as Loom at 40% less cost
- Your recordings should live in your Google Drive, not a vendor's cloud
- Your team doesn't need sales-specific analytics or CRM integration
- You value honest pricing with no seat surprises
- You're leaving Loom after the Atlassian acquisition and don't want to jump to another expensive platform
FAQ
Is Vidyard better than Loom? For sales teams doing personalized outreach with CRM integration, yes. Vidyard's $59/seat Starter plan plus the Video Agent add-on is purpose-built for sales workflows. For general team communication, documentation, or async updates, Loom is cheaper and covers the same core workflow. The answer depends entirely on whether you need Vidyard's sales-specific features.
How much does Vidyard cost compared to Loom? Vidyard Starter is $59/seat/month billed annually ($89 monthly), which is 3.3x more than Loom Business at $18/user/month. The Vidyard Video Agent AI add-on is another $24/seat/month. For a 10-person team, Vidyard Starter + Video Agent costs $9,960/year versus Loom Business at $1,800/year.
Does Vidyard have a free plan? Yes. Vidyard Free includes 15 AI videos, stock avatars, and basic video creation tools, but with limited integrations and video caps per month. For genuinely useful sales workflows, you'll need the Starter plan.
Is Loom worth it vs Vidyard? For most teams, Loom is not worth it at $18-24/user/month, but Vidyard is even more expensive. If you're choosing between the two and don't need CRM integration, Loom wins on price. For a cheaper third option with BYOS storage, see Vyds pricing.
What's the best Vidyard alternative? For sales-specific workflows, the closest Vidyard competitors are Dooly, Chili Piper, and Outreach's video features. For general screen recording at a lower price, Vyds ($12/seat/mo) or Loom ($18/user/mo) both cover the core recording and sharing workflow without the sales-specific premium.
Does Loom integrate with Salesforce? Loom Enterprise integrates with Salesforce. Loom Business and Business + AI do not include Salesforce integration. If Salesforce sync is required, your options are Loom Enterprise (custom pricing), Vidyard Starter ($59/seat), or standalone tools. See our Loom alternatives comparison for context.
Can I use Vidyard for non-sales use cases? Yes, Vidyard works for general video recording. But at $59/seat/month, you're paying for sales-specific features (CRM sync, personalized landing pages, Video Agent AI) that you won't use. For team updates, documentation, or product demos, Vyds or Loom are far cheaper.
Which has better analytics? Vidyard. If analytics is a requirement (viewer identity, engagement heatmaps, CRM sync, real-time alerts), Vidyard is built for it. Loom's analytics cover view count and watch duration but don't tell you who watched or when to follow up.
What happens to my videos if I cancel Loom or Vidyard? Both host your videos on their own servers. Cancellation means manually downloading each video before your access expires. Neither has a bulk export API. Vyds saves recordings to your Google Drive on both free and paid tiers, so cancellation doesn't affect your library at all.
Which is best for small teams? For a 5-person team, annual costs are: Loom Business $900, Vidyard Starter $3,540, Vyds Pro $540. If your team is doing sales with CRM workflows, Vidyard justifies its price. Otherwise, Vyds Pro covers the same core workflow at a fraction of either cost.
Loom vs Vidyard for startups? For early-stage startups, both are likely overpriced. Vidyard's $59/seat is only justified if video is central to your sales motion. Loom's $18/user is reasonable for team communication but adds up fast as you grow. Vyds Pro at $12/seat with BYOS storage is the most cost-effective starting point; add Vidyard later if sales-specific features become critical.
Stop paying sales-tool prices for general screen recording. Vyds Pro is $12/seat with AI included, and your recordings live in your own Google Drive. See Vyds pricing
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